Introduction to mass communication Essay Example | Topics and Well Written Essays - 1500 words

Introduction to mass communication - Essay shellpacity as government and close sector officials who atomic number 18 responsible for the flow of information and its direction, their functions are defined by rules and regulations that are a great deal gazetted (e.g. government press secretary) or made known through notifications (e.g. private firms public relations officers). Such gatekeepers have also other corresponding responsibilities towards the very community that they are intended to oversee in releasing information.In mass communication the word audience breakdown refers to such activities as dividing and organizing the audience to a manageable small segments or groups. This is carried out with the sole design of developing appropriate target groups for effective communication. In other words the communication strategy is focused on the final outcomes related to efficiency in transmission and reception (www.cuttingedgepr.com). Audiences consist of disparate people, who faeces be customers of a product, employees of a company or the members of the general public. Such segmentation is essentially machine-accessible with reducing costs. Recent efforts at audience segmentation even include such highly hypothetic frameworks as the determination of characteristics of segmented sub-categories on the basis of their inherent behaviors, e.g. psychological perception. Communication strategy is often determined by the efficacy of the communicator to reach as wide and varied an audience as accomplishable by using a given amount of resources during a given amount of time.Convergence refers to the communicators ability combine different technologies in the serve well of communication. Thus the variations in the elements of a communication process necessarily affect the qualitative outcomes. The communicators success in determining the different technologies depends on his ability to master the techniques of communication efficiently. Improvisations are no t new in convergence decisions of individuals and organizations. For instance modern