Nutri Natural, Herbal and Vitamin Supplements Research Paper

Nutri Natural, Herbal and Vitamin Supplements - Research Paper Example In addition, many organizations are watching the growth of this demand and competition is already building. Therefore, market positioning and efficiency in marketing company products has become more relevant. For a company such as Nutri that intends to launch their online retail sale of natural, herbal and food vitamins, it is crucial to understand the market dynamics, distribution and the nature of competition within the market to be successful. Notably, the UK food supplements market is complex, and brand positioning is a necessary effort. In the past ten years, it is evident that the demand for supplements and vitamins has grown considerably and is already at a plateau phase. Approximately, the Food and Supplements market will reach $786 million within the next five years. Therefore, there is an opportunity for investment in this industry. UK enjoys stable economic growth and the low rates of unemployment in the country points out that the public have a well-grounded purchasing power (Ritchie 2-7). If this continues in the near future, it is obvious that the food supplements market will grow in tandem with the public demand. To this end, the economic perspective of the US food supplements market favors Nutri’s intention to launch their food supplements market. The social-cultural factors appear to be the main drivers of the demand for food supplements in the UK market. The high rates of obesity and health-related diseases have triggered a sudden change in the diet behavior in the UK. UK is among some of the countries have high rates of health-related diseases in the world due to high consumption of energy-rich foods. This trend has seen many health organizations as well as the government launch public awareness programs in the world to warn the public against unhealthy feeding habits. Consequently, the public is becoming aware of the need to